Serif typefaces, such as Baskerville, are popular with elite firms because they represent sophistication and timeless luxury. The Baskerville is an everlasting font. You are free to use them in your products and projects, whether print or digital, commercial or display ads.
It is based on the font on traffic signs I think. Blue Highway is a free interpretation, but the difference is easy to see.I must agree with the idea that fonts that REALLY look good are not available for free. There is a craftmanship to fonts that lots of people (i.e. non-professionals) will miss when using whatever looks good (i.e. Comic Sans).
I agree with Kat that there is a certain comfort with these fonts. These are the ones that have been used so many times before and appeared in numerous instances that we could probably draw them freehand or kern them properly while pinning fifty items on our mood-boards.
Kat,Well some people stick with just 1 to 3 fonts their whole career. I think it was someone from Pentagram that does that. I also think that spending so much on a font is not a wise choice, especially for freelancers. The day will come when we can use any font we wish on the web. 2b1af7f3a8